Malta Cements Status as Financial Services and Aviation Hub with Arrival of Prestigious Novotel Brand

Malta continues to reinforce its position as a premier destination for financial services professionals and international business, with the opening of Novotel Malta Sliema marking the island's first property from the globally recognised Accor brand. The 293-room hotel represents a significant development for Malta's expanding hospitality infrastructure, demonstrating growing confidence from major international hotel chains in the island's economic trajectory.

Positioned strategically in Gżira near the Sliema promenade and ferry terminal, the hotel provides panoramic views of Valletta and the Mediterranean, with convenient access to commercial districts, dining venues, and Malta's capital. ST Group manages the property locally through a franchise partnership with Accor.

"Malta represents a destination combining rich cultural heritage with exceptional connectivity," said Cristina De Oliveira-Frewen, Chief Operating Officer, Franchise Operations Europe & North Africa, Premium, Midscale & Economy at Accor.

"Novotel's entry into Malta and throughout Europe demonstrates our dedication to delivering balanced, experience-focused hospitality to strategic markets. Novotel Malta Sliema exemplifies how we merge contemporary design, wellness facilities and prime locations to accommodate both corporate and leisure guests."

Novotel Malta Sliema has officially opened

Supporting Malta's Growing Financial Services Community

The hotel features modern design alongside wellness and business-oriented facilities, including a rooftop infinity pool, spa, fitness centre, and adaptable conference spaces—amenities particularly valued by the expanding financial services workforce choosing Malta as their professional base.

Ivan Borg Ferrando, Cluster General Manager at ST Group, noted: "Bringing Novotel to Malta represents an important advancement for the local hospitality industry. It demonstrates that Malta consistently attracts distinguished international brands, elevating the island's worldwide reputation as a business and tourism destination."

Aviation Connectivity Fuels Growth

Malta's hospitality expansion coincides with strengthening aviation links. As highlighted in our previous coverage of Ryanair's Malta operations, the island's reputation as an aviation hub continues growing, with increased flight frequencies connecting Malta to major European financial centres. This enhanced connectivity proves essential for financial services professionals, global investors, and foreign companies establishing operations through Malta's efficient company registration framework.

The combination of robust hotel infrastructure development strengthened aviation networks, and Malta's established position in financial services creates a compelling ecosystem for international business. Novotel is part of ALL Accor, Accor's loyalty programme, offering members exclusive benefits and experiences across over 5,700 properties worldwide—further integrating Malta into global business travel networks.