AI Emerges as Malta’s Key Growth Opportunity, Says EY 2025 Survey

Malta’s future looks bright, with artificial intelligence (AI) emerging as the nation’s strongest growth opportunity, according to the EY Malta Attractiveness Survey 2025. The report highlights a wave of optimism among investors, who see technology, innovation and digital training skills as key to driving Malta’s next phase of development.

Future attractiveness remains robust, with 90% of companies planning to maintain or expand their investments in the coming year, and 61% confident in Malta’s long-term potential. While infrastructure challenges and skills shortages persist, selective acceleration in AI adoption signals growing confidence in Malta’s innovation capacity.

Artificial intelligence (AI) emerging as the nation’s strongest growth opportunity, according to the EY Malta Attractiveness Survey 2025.

AI is seen as the single standout sector for long-term growth (25%), ahead of tourism (18%), aviation (12%), and FinTech (10%). Core sectors such as tourism, gaming, payments, and FinTech continue to anchor the economy, with nearly half of investors expecting a continued FDI-driven model led by services and high-value industries.

The survey also finds that 68% of investors expect AI to boost productivity across sectors, mostly without major job losses, while 42% are considering direct AI investments. Education, infrastructure, and workforce quality remain top priorities to enhance Malta’s global competitiveness, reinforcing the need for digital skills training and talent development.

Despite global uncertainty, Malta’s business sentiment remains stable. With a strong focus on innovation and AI-led growth, it is positioning itself as a forward-looking hub for sustainable, technology-driven prosperity.